Are Hula Hoops The Most Addictive Brand of Snack?

They say they don't use MSG or artificial flavours. But Ive just eaten two packets, because one was not enough pleasure. I can eat a packet of Monster Munch and remain satisfied. I can eat a Pepperami and feel sick. But the 'Hoop, dear Lord! Does anyone else out there have this plight? Beware the multi-grain version of this smack-snack!